Magic Touch Automotive: 40 Years of Customer Loyalty
A Case Study of Longevity and the Need for Modernization Magic Touch Automotive has thrived for four decades in the competitive automotive repair industry. This case study examines the factors contributing to their remarkable longevity, focusing on their strong customer relationships, while also identifying areas needing improvement to ensure continued success. The analysis will highlight both the strengths of their customer-centric approach and the weaknesses stemming from a lack of readily available operational data and a limited digital presence....